14 Dec Choosing a Domain Name with SEO in Mind
It’s not easy to select a domain name for business branding, particularly once you throw search engine optimization (SEO) into the mix. Lots of domains are already taken, or they cost thousands to buy from a domain owner. But with some creativity you can find a domain that’s catchy, memorable, and brandable with good SEO options.
Since search engines give credit to sites in their rankings if the URL contains keywords, you want to come up with a domain name that contains one or more keyword. So how do you do it?
You can string two or three (preferably short) words together to make a domain that has less of a chance of already being taken. Examples could be coffeeandlatte.com, or booksearch.com. If you have a domain that is easy to remember, it can take hold in your customer’s mind, creating a sense of loyalty on their part.
Domain names that have keywords in them are naturally easy to remember, which will help ensure you get repeat customers because they can easily remember the URL and won’t have to go searching again. Over a period of time, your site will rise in the search engine rankings partly due to its catchy domain name.
Search engine algorithms appear to prefer domains that have keywords in them. Therefore, if you are in the business of selling vintage clothing, then LilysVintageClothing.com would be more memorable than a name like, say, SchenectadyUsedClothes.com. The obscure domain name is pretty long, and for people from elsewhere, Schenectady isn’t the easiest word to spell. So even though both domains gave out similar information, one is easy and keyword rich while the other one is not.
Here’s another tip for choosing a domain name: avoid hyphens in your domain name because they have a reputation for indicating spam spewing sites. Don’t waste your time or money registering a domain name with a bunch of hyphens in it because a lot of people will avoid it for that very reason.
GoDaddy, a domain name registrar, has a “related domains” service, so if you try to register a domain name that’s already taken, you’ll get suggestions for domains that are similar. Even if you don’t use the suggested one, it might give you an idea. You can also look at related domains that are for sale. You might find a domain for sale at a reasonable price that is better than any of the ones you’ve tried.
However you end up with your domain, make sure that it is as brief as possible, that it tells what your business is about, is easily branded, easily remembered, and contains at least one important keyword.