Mobile Apps for Small Businesses

Mobile Apps for Small Businesses

Mobile apps for small businesses are among the most popular method of saving time and money for a large majority of companies. According to one survey by AT&T, cost-savings is the reason that 75% of small businesses choose to invest in the development of a custom mobile application (mobile app). Customers use mobile apps to find your business and discover important information about your services and offers.

You probably use mobile applications yourself to find businesses, whether through a GPS system or right on your smartphone. At a time when so much of our lives happen ‘on-the-go’, small businesses without a mobile app of some type are at a steep disadvantage when it comes to out-selling the competition.

What is a Mobile App?

A mobile app is any program you can use from a mobile phone – the most commonly used mobile apps are email programs, games, and internet browsers. Some people use mobile apps for entertainment, while others use them to find local sales and business information. Likewise, a small business mobile application is an online tool, accessible from your smartphone, which allows your customers or employees to conduct business with you. Some mobile applications offer productivity tools that give you and your employees the ability to charge and track financial transactions with vendors or customers.

What are Mobile App Platforms?

A platform is the operating system a mobile device uses to run a mobile application. Much like your computer may operate on a Windows or Mac platform; mobile devices operate on a unique platform. Platforms for mobile apps are diverse, so mobile apps for small businesses must be designed to work on as many mobile devices as possible. (Some small businesses with company-issued mobile phones choose to have business-related mobile apps developed for a specific platform because all employees are using the same operating system.)

The most common platforms for small business mobile apps are Android (Google) and iOS (Apple’s iPhone). Each phone manufacturer develops a special platform for using mobile apps on their phones. Other examples include RIM (in Blackberry phones), Windows Mobile (by Microsoft), MeeGo (in Nokia and Intel phones), Bada (in Samsung phones), Palm WebOS (by Palm), and Linux (in Motorola phones in China). Developing a mobile app that works across many platforms takes a lot of work by professional application developers; but the end result is an app that will work on any phone or device your customer or employee may choose.

An effective mobile marketing strategy is a critical component of your business growth plan. Power Play Marketing can create a custom mobile app for your company on the iOS (iPhone, iPad) and Android platforms. Contact us today to learn more about how mobile apps can help your business.

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