Search Engine Optimization (SEO) Basics

Search Engine Optimization (SEO) Basics

Search Engine Optimization (SEO) is not an exact science. No one can guarantee if you do x, you will achieve top ranking. Contrary to what many may claim, there is no secret formula to get your site top rankings.

With that said, there are some best practices and techniques that if followed can significantly help your efforts to achieve high rankings. Again, while there are no guarantees, if you get a few things right, you stand a higher chance of success.

The aim of SEO is to optimize your site and make it capable of achieving first page rankings. If you’re able to achieve this, you may enjoy huge amounts of free targeted traffic coming to your site for many months or even years to come.

Two Types of Optimization

Generally speaking there are two main types of SEO, on-page and off-page optimization. You need to focus on both aspects in order to achieve success.

On-page SEO involves the proper use of titles, keyword rich content, meta tags, URLs etc. Here, the most important challenges are keyword research and content creation.

Prepare an extensive list of related keywords for your website and then write content focused on these keywords. The keywords you choose should ideally have a lot of searches and little competition to rank for.

Off-page SEO usually involves getting a lot of backlinks from other websites to yours. Ideally, these links will utilize the anchor text of your choice. Link building is an ongoing effort which can go on for months and even years. Due to the amount of time and effort involved, many businesses choose to outsource this part of their search engine marketing.

If you decide to tackle this task yourself, remember that not all links are created equal. It’s not simply a numbers game. A link from the New York Times is viewed as carrying much more authority than a link from some random blog.

Always target links from sites that have a favorable position in the eyes of Google. Link farms, FFA pages etc are not good link neighborhoods for your website. It can be a total waste of time to try and get links from such places.

Avoid Gaming the Search Engines

SEO is not intended as a method of gaming Google, Yahoo, or Bing. It is a long term strategy aimed at doing things the right way in the eyes of the search engines.

Search engines know this and in some cases even try to help. Google itself released a Search Engine Optimization Guide explaining how to properly optimize your website.

The best thing you can do with regards to optimizing your website is to never stop moving. Never stop learning. Never stop linking. And never stop listening. Because the search engines are constantly evolving and changing their ranking algorithms, you too must evolve your search engine optimization strategies.

What on-page and off-page SEO techniques have you found effective?

Want to learn more about search engine optimization? We can help. Contact Us today.

11 Comments
  • Dave Trosdahl
    Posted at 00:57h, 27 August

    True, the basic premise of SEO is built on keywords and back linking. Choosing the right keywords for your website is the first critical step in your affordable SEO program. The most important tip that many new SEO converts have to learn is not to over use their keywords. Using the same words over and over again on one web page greatly affects the quality of the content itself. Again, the key to SEO success is hinge on your attitude. Like you said, this is a continuous process. Welcome to the dynamic world of SEO!

  • Vince
    Posted at 01:46h, 27 August

    Choosing the right keyword is indeed very critical, but it doesn’t stop there right?

    I use more specific search terms. I know, some may think it’s a good idea to focus on broad terms so you’ll show up in more search results, and that’s partially true, but it’s just not the whole story. By using more specific search terms, you’re still covered for the broader ones, you’re just setting yourself up to show up in more targeted search results.

    • Jeff Klein
      Posted at 09:02h, 27 August

      Absolutely Vince. You shouldn’t stop at just general high level keywords. There’s a ton of value and traffic in the long tail.

  • Patrick
    Posted at 02:08h, 27 August

    Sprinkling well written phrases throughout your website content for me, is the basic method of keyword optimization. There are some places where these terms are worth a little bit more, however. If you use terms in titles, headlines, subheads, and the opening paragraph, they are worth more points in a sense.

  • Will
    Posted at 02:36h, 27 August

    Kudos for this awesome post! My friend was right, he was raving about this site for weeks now and I’m glad I finally caved. I could have missed out on truckloads of vital information on SEOs.

    I have often wondered why my site doesn’t show up on Google. My friend told me about SEO and had advised me to check out your site for more info, I’m glad I took his advice.

    • Jeff Klein
      Posted at 08:57h, 27 August

      Thanks Will. Feel free to ask me any questions. I’ll do my best to help you out.

  • Rain Mitchell
    Posted at 02:58h, 27 August

    Associating keywords unto the website content is one basic tool however its quite easy to over use it as well. Overusing it will make the site look spammy.

    Spam. That spells red alert in my book. Its really easy how one can overdo or overuse keywords. Most often than not, squeezing a lot of keywords into an article would just end up like a sorry excuse for a creative and useful content. Waste of internet space.

    • Jeff Klein
      Posted at 08:51h, 27 August

      Like anything, if you overuse it, it will look unnatural in the eyes of the search engines. So, you’re right. Thanks for your comment.

  • Social Media Marketing - Dallas
    Posted at 12:08h, 19 October

    Thanks for this AWESOME tidbit! I will definitely have to use this in my blog!

    Cheers!

  • Steve
    Posted at 14:39h, 11 November

    Hey that was cool, Can I take part of your post to my blog, i will post the original source of course.

    • Jeff Klein
      Posted at 15:08h, 11 November

      Sure thing. Glad you liked the post.