16 Apr SEO Best Practices
It has been said that Search Engine Optimization (SEO) is more art than science. The truth is that it is a combination of both. Best practices can ensure your site is properly indexed and well positioned in the search engines.
While the SEO landscape is constantly changing, the following SEO best practices will provide you with a secure strategy for building organic traffic to your site for the long term.
Keyword research is a critical phase in your SEO campaign. If you don’t get this right then problems are likely to crop up later on.
It is essential to target highly relevant keywords for your website. The keywords should have less competition so that you have an easier task of ranking well for them.
If you go after competitive keywords because they have a high number of searches every month, it can take a lot of time and effort to achieve high rankings. Even if you’re successful, the cost (time and effort) might not be worth it.
At the same time, it would be useless to target keywords that do not get searched at all. So you need to find a balance between the two.
You may need to work hard to find keywords that are both highly searched and do not have very strong competition. Don’t get discouraged by this. Your efforts may be hugely rewarded if you finally succeed in uncovering such golden keywords.
Study Your Competition
Top SEO experts spend a lot of time studying their competition. What keywords are they targeting, how many links do they have and from where are they getting their links, what meta tags are they using etc etc.
Don’t consider studying your competition a waste of time. It has many advantages. First of all you may learn something new that you didn’t know before about SEO.
Secondly by analyzing your competitor’s website you might get an idea how to optimize your website and improve it further. So this is one of the best SEO practices for people who want to excel at this art.
Learn About SEO
Top SEO experts also keep up to date about industry trends and new technologies. Why do that when they are already successful? It is because they are constantly on the lookout to learn new things and try out new strategies. In addition, search engines are constantly updating their ranking algorithms. So we have to keep learning the latest factors that are important for better rankings otherwise our competition is going to overtake us.
Once you stop learning, you stop growing. Never make the mistake of assuming you have learned all that there is to know about SEO.
Create a Sitemap
A sitemap helps search engine crawlers find all the pages on your website quickly and easily. This helps in getting all of your pages indexed. Without a sitemap, you risk having only a portion of your web pages indexed.
A sitemap is also useful from the visitor’s perspective. It helps them find pages they are interested in reading. Absence of a sitemap may make some pages of your site hidden from the users’ view. Therefore it is best to have a sitemap and link to it from every webpage on your site.
Pay Attention to Humans
Many people in their bid to attain top rankings forget that ultimately it is the human visitors that matter most. Top search ranking is just a means for getting more people to visit your site.
If you forget to make your site user friendly or fail to have useful content on your site then you may not be able to earn a lot of money through it. Even if you achieve top rankings, people may come to your site and leave quickly because they do not like it.
It is human visitors who buy your products and pay you money. As such, one of the best SEO practices is to focus on humans more than search engines. You may find that this has a positive effect on your rankings too!
What are some of your SEO best practices?