SEO Web Design Tips

SEO Web Design Tips

SEO Web Design is about balance. That is, you must balance the needs of your users with those of the search engines. Your web site must not only be visually appealing, it must also appeal to the search engine spiders.

When designing a site, you must consider search engine optimization if you want the search engines to consider your site relevant when your customers search for your products and services.  SEO Web Design ensures that your website follows good design principles while applying SEO expertise to create a useful and eye-catching site that ranks highly with the most popular search engines.

The goal of search engine optimization is to build and develop a website that ranks in the top 10 for your target keyword or phrase, and preferably in the top 3.  Here are a few tips for effective SEO web design:

Begin With the End in Mind

Typically companies seeking to have their website optimized for the search engines will build their site, and then hire a SEO company to “fix it”. A smarter approach is to consider the goals of your site before building it. How will you generate traffic to your site? Incorporating SEO techniques into the design of your site from the beginning will ultimately be less costly and result in a more successful website.

Domain Name Selection

Choosing the right domain name is very important both in terms of branding and search engine optimization.  A name with your main keywords combined with a link building campaign can increase your rankings and boost traffic to your website.  The challenge is finding a keyword optimized domain still available that is also easy for users to remember.

Install a Blog

There are many SEO benefits from installing a blog on your website. These include structured content, link management, fresh content, RSS, and user comments. A blog can exists as a section of your website, or it can serve as the framework upon which your entire site is built.

Offer Both Information and Products

If you offer products for sale on your site, you should balance this information with content your users will find useful. Seek to provide value, and not simply to sell. People usually research a product before deciding on a purchase.  An e-commerce site containing only products and a shopping cart will not appeal to people in the process of gathering information on a particular product.

When designing a website, the designer’s primary focus should be on the needs of the user.  Effective SEO Web Design combines usability with search engine optimization.  A user-friendly and SEO-friendly web site design will attract the right target audience and maximize a website’s potential to generate traffic and ultimately income.

What are some of your SEO Web Design tips?

14 Comments
  • Corey
    Posted at 01:41h, 27 August

    These are awesome tips right here, thank you very much for sharing ’em.

    I am fairly new with this gig so I appreciate all the help I get. Finding that balance you speak of is quite difficult for me and my team, we made a lot of mistakes when we were starting. I think I have the “visually appealing” nailed but we need a lot of help getting the website to google.

  • Gia
    Posted at 02:05h, 27 August

    Thanks for your great insight. A lot of people dream of hitting it big through various internet schemes and campaigns but fails miserably due to lack of a clear goal on what they really need to do. I will be making my own checklist and base them on your tips and suggestions. Wish me luck!

    • Jeff Klein
      Posted at 09:00h, 27 August

      Best of luck Gia. Let me know if you’d like me to review your list once you put it together. Thanks

  • John Olsen
    Posted at 02:27h, 27 August

    Thanks for all your tips and suggestions. I own a small photography studio, nothing fancy. But I reckon I could use some help to promote my work and my business online. I have started by putting my studio up in Google Maps. Blogging is also something that I’m really interested in. I’m glad I know I can get helpful tips on it here, thanks Jeff! I look forward to your future posts.

    • Jeff Klein
      Posted at 08:58h, 27 August

      Thanks John. Sounds like you’ve got a great start on your SEM efforts. Let me know if you need additional help.

  • Mike
    Posted at 02:53h, 27 August

    A lot of companies out there would love to get your business and build you a site with a promise of SEO heaven. But, Jeff is right! It would be best and less costly for you to contemplate on your goals first then incorporate SEO techniques with it. There are a lot of blogs and websites which offers free knowledge and information on this topics. This blog is one of them.

    • Jeff Klein
      Posted at 08:52h, 27 August

      Thanks Mike. Glad you liked the article. Best of luck with your SEO efforts.

  • Danelle Humbertson
    Posted at 10:39h, 21 September

    Hello, im from turkey so my english is not that superb. Please dont blame me. I read online journals to make my english better and i have to say that your blog was perfect readable for me, because the english is really clear and all the posts are perfect readable. I will keep on reading it, to improve my english even more. Thanks a lot 🙂

    • Jeff Klein
      Posted at 08:42h, 23 September

      Your English is fine Danelle. Thanks for stopping bye.

  • Maria
    Posted at 02:53h, 23 September

    Great article. Very useful.
    Thanks for the really good share.

    • Jeff Klein
      Posted at 08:41h, 23 September

      Thanks Maria. I’m glad you liked it.

  • Ahmad Travali
    Posted at 17:27h, 23 October

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  • Jon Willow
    Posted at 16:25h, 12 November

    I hardly doubt to disagree, well said.

  • army mos
    Posted at 09:09h, 07 May

    Great read , I am going to spend more time researching this topic