Mobile Marketing

Everywhere you turn today it seems people are using their mobile smartphones. Check out these current statistics:

  • 91% of people keep their phone within 3 feet, 24 hours a day.
  • 70% of all mobile searches result in action within 1 hour.
  • 59% of people visit a business after locating it on their mobile device.

Mobile Marketing has the power to literally put your message right in your customers’ hand. It is the key component for growing your business in today’s technology driven society.

Your Customers are Mobile. Is your Website?

Studies show less than 2% of businesses have a mobile-friendly website, an amazing figure given more than 20% of Google searches are now done on mobile devices.

Mobile websites are user friendly. They load quickly, are easy to read, and more importantly facilitate the user taking action. Mobile Websites deliver targeted traffic that wants to buy your product or service.

Are you reaching this potential market by ensuring you have a premium mobile website or mobile app? Are you using SMS Marketing to build a list for your business and keep in touch with your valued customers? Are you using QR codes properly to ensure your marketing efforts are a success?

“Mobile represents a sociological shift in how users relate with both the digital and physical worlds. Businesses that understand this will win.” Brendan Kraham, Google’s Manager of Global Mobile Solutions

If you are not targeting your mobile customers then you are losing business, it’s as simple as that.

What is Mobile Marketing?

The Mobile Marketing Association defines mobile marketing as “a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

What makes mobile marketing unique is the engagement it offers and the context in which that engagement occurs. When people search for a website on their smartphone, they’re not just browsing. They have a specific need and are ready to take action. 9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012)

Mobile Marketing from Power Play Marketing

Power Play Marketing is a Delray Beach mobile marketing company. Our mobile services helps local business owners harness the power of mobile marketing and bring in more customers.

Mobile Marketing Services

  • Mobile Websites
  • Mobile Apps
  • SMS Marketing
  • QR Codes